the power of LinkedIn

Posted by arisetyo | Filed under review

LinkedIn adalah social (professional) networking favorit saya yang paling baru. Memang masih ada Facebook baru, yang jauh lebih simpel, mudah, dan menyenangkan. Dan tentu saja all my friends are at Friendster. Tapi hanya LinkedIn yang menghasilkan duit :D. I’ve got one project and one job interview since I joined LinkedIn about a month ago.

Di video berikut, Sasha Strauss, CEO dari firma konsultan brand strategy Innovation Partners, menceritakan bahwa ia menggunakan LinkedIn untuk meng-hire semua orang di agensinya - melalui referensi terpercaya LinkedIn.

Tags: , , , ,

Read more | Comments (0) | August 29th, 2008

how he sold 1000 cd’s in 30 days

Posted by arisetyo | Filed under general, review

udah lama ngga baca buku marketing yang “nendang”, man.. was i surprised that i would read one in an unlikely source… enter pandji pragiwaksono’s take on music industry marketing in his kick-ass ebook, How I Sold 1000 CD’s in 30 Days.

he blatantly and vividly describes the strategy for the release of his debut CD in 7 simple-yet-elegant steps.

  1. Find A Niche
  2. Learn From The Outside & The Box Office Method
  3. Trade Up
  4. Add Value
  5. Tell A Story
  6. Involve The Market
  7. Don’t Make Hits

here’s the rundown:

Read the rest of this entry »

Tags: , ,

Read more | Comments (1) | July 24th, 2008